Al Rise & Jack Trout – The 22 Immutable Laws of Marketing

Rating: 8/10 Finished: 2017 High Level Thoughts Short and extremely useful, more books should be written like this. Many counter-intuitive points on how marketing should be done. One of the first books I read that posited that humans aren’t rational. Examples are outdated, but still usable. Some of the laws could use a bit more … Continue reading Al Rise & Jack Trout – The 22 Immutable Laws of Marketing