If you religiously followjust the few core business philosophies that mean the most to you, and spend all your time there, everything else will naturally fall into place.
You’ve got to be able to simultaneously think at a high level and get your hands dirty.
To be in the middle is to be like everybody else.
The pitches I usually end up liking? The one where the players are actually doing the work. They’re in the trenches… They’re engaging like mad and experimenting on platforms and trying things that risk getting them ridiculed in the trades… There also that many people who are looking far into the future. I’m talking 2025 and 2030. Everyone is hanging in the middle space, trying to get the most in the short term out of their new app instead of trying to build something that lasts.
If you’re singly-mindedly focused on your long-term goal, you’ll be more effective in the short-term and get there faster.
I’m not a planner and don’t have a five-year plan. Five years ago Instagram and Snapchat didn’t exist, nor did GoPro… The world is changing too fast to be able to predict where I will be professionally… I improvide and adapt to new realities on the ground while always keeping my eye on the clouds.
Small: Hand sell [Do whatever it takes to sell]
Big: become a media company… Become the authority… Put out written or video content on as many channels as you can and start talking. Talk about your products. Talk about your competitors… Talk with passion, confidence, and expertise. There’s room for everyone at your level. Become bigger than you are.
You can make the greatest cup of coffee, the greatest sneaker, the greatest TV show, or the greatest work of art ever, but if you can’t sell your product you are out of business. So your first priority is sales because it generates cash, and cash is what allows you to do everything else.
Focus on your strengths. What else are you really good at?… Nail those skills down, and then drill deep with them… Develop and cultivate them because they will be the hallmark of your company.
Bet on your strengths. It’s an underrrated business strategy in a world where so many people are obsessed with fixing their weaknesses they give short shrift to the skills they are born with.