Seth Godin – The Dip

Know when to quit, when to push on.

Quit when at a dead end, when pushing on will lead to mediocrity

Push on when you can be the best in the world

The bigger the dip, the bigger the reward, the more scarce the resource

“Quit or be exceptional. Average is for losers.”

“Average feels safe, but its not. Its invisible.”

“Persistent people are able to visualize the idea of light at the end of the tunnel when others can’t see it. At the same time, the smartest people are realistic about not imagining light when there isn’t any.

“If you’re not going to get to #1, you might as well quit now.”

“If quitting is going to be a strategic decison…, then you should outline your quitting strategy before the discomfort sets in.”

“If you’ve got as much as you’ve got, use it. Use it to become the best in the world, to change the game, to set the agenda for everyone else. You can only do that by marshaling all your resources to get through the biggest possible Dip. In order to get through that Dip, you’ll need to quit everything else. If its not going to put a dent in the world, quit. Right now. Quit and use that void to find the energy to assault the Dip that matters.”