Michael Gerber – The E-Myth Revisited

Note: Incomplete notes

Main Ideas

Create a clear picture of everything, customers, profits, business expansion, EVERYTHING
Start with goals, start with why
Consistency is key
Be able to franchise your business, have it replicated without a loss of quality and without you

quantify everything and perform discrete tests
treat the business as an experiment
create the vision of your business intentionally
the product is how the customer feels about your business
put systems in place for perfect replication
motivate with an idea that is larger than any one person ( start with why)

“The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.”